URBAN WARRIORS. AT THE CRACK OF A NEW DAWN
As never before, we were craving for a countdown to start afresh. Finally, the New Year has kicked off and the time of rhetoric is over. 2021 Resolution hasn’t been the same, repetitive sound-proposals list: during the last months, we already had time to stop, meditate, and imagine an ideal, future Self. We have learned that there is not a magic formula to tidy up a worldwide breakdown. Nor a vaccine will bring back the old everyday life. Words and hopes that fed our isolations urge to turn into action right now, and no one can deny the different energies across the globe.
The 2021 Next Cartel Resolution is a Manifesto: a call for awakening, a declaration of action for our future. We have embraced a different perspective, undermining the old balance between resilience and resistance. And we did it in such a way that a come-back to normal is simply impossible.
We won’t accept to be survivors anymore. We are Urban Warriors.
The need for radical changes was already in the air. We had already died a thousand deaths to arrive at this point, and the pandemic just speeded the process in the right direction. Despite the isolation, humanity has never been so connected and linked together. With our life on standby, we gave ears to voices around and many of us finally moved a step outside of ourselves.
We heard the world breaking down and it was impossible to ignore it. While the reality as we knew it was unveiling its cracks, we didn’t just hope for a new beginning. We dreamt it. We designed it. While the world as we knew it was collapsing, we were already starting to rewrite it anew.
We are the ones that build a fair future, overthrowing the systemic hate we have witnessed. We owe a chance to our people and a breath to our planet, and we don’t pretend it’s just from the jurisdiction. We saw social networks like Twitter and Facebook opposing the lies of politicians, more than authorities themselves. We started to exploit our privileges to force changes, through protests and physical supports. The truth is that concrete action is raising from communities; from that collective responsibility, we all have growth in the middle of the chaos.
It is worldwide time for reconstruction. For The Next Cartel urban community, it is time to raise the voices to create the future we want. We do it with our emerging brands, sharing the core values, and creating synergies to make changes happen.
